Director of Marketing and Admissions

Job Summary:

Compass Bible Institute is looking for a full-time Director of Marketing and Admissions to support the development and execution of the Institute’s marketing, recruitment, enrollment, and retention. This position will work with the Provost to drive awareness of CBI’s unique value proposition and to manage the enrollment funnel from top to bottom.

Responsibilities:

• Facilitate the development of a comprehensive branding and marketing strategy to drive awareness, favorability, funding, enrollment, and retention.
• Design and implement market research to understand landscape, audiences, and hone CBI’s unique value proposition within the Christian higher educational space:
  • Audience identification
  • Audience segmentation
  • Audience Journey mapping from awareness to acquisition to advocacy
• Develop and implement consistent branding that is aligned to CBI’s values, beliefs, and marketing goals.
• Create and lead execution of messaging and content strategy.
  • Ideate, create, and curate relevant, personalized, and segmented creative storytelling.
  • Develop innovative marketing campaigns to reach and educate audiences about CBI programs and opportunities through multiple channels and tactics including CBI’s website, drip email campaigns/CRM, search engine marketing, digital display, remarketing/retargeting, organic social, earned media, and paid media (print and digital).
  • Track success and identify trends, opportunities, and gaps.
• Design and implement strategic recruitment and enrollment efforts, helping students through the enrollment funnel from “prospective” to “enrolled.”
  • Plan and organize admissions events for prospective students and families.
  • Ensure CBI is well represented at college fairs, conferences, and other key exposure opportunities.
  • Develop recruiting strategies for finding a higher quantity of quality leads and contribute to the successful accomplishment of the Institute’s enrollment objectives.
• Provide leadership and management in admissions efforts including phone calls, text messages, and email correspondences, and personally pursue key recruiting opportunities.
• Optimize student retention by monitoring and analyzing enrollment each semester and helping students find and complete appropriate programs.
• Develop and maintain strong relationships with partner schools and churches.

Qualifications:

• Affirm the CBI Statement of Faith.
• Serve as a member of Compass Bible Church.
• Bachelor’s degree required.
• At least 3 years of experience in marketing, higher education admissions, or relevant fields.
• Excellent analytical, organizational, project management, and time management skills.
• Ability to create content and solve problems.
• Ability to work autonomously and efficiently and to manage multiple projects in a dynamic and deadline-driven atmosphere.
• Ability to analyze and present data related to content and campaign performance.
• Familiarity with software programs associated with website content (e.g. WordPress CMS), email (e.g. Constant Contact), social media management (e.g. HootSuite), and Google Analytics, along with other tools to measure user behavior.
• Familiarity with SEO best practices and strategies.

To apply, send a resume to Mark Kelley at mkelley@compassinst.org